2.

Academic orientation

• We have expert teachers, educational psychologists, counsellors and projects that go beyond the conventional.
• Thanks to our Innovation, Autonomy and Mentoring (IAM) programme, we complement and improve any curriculum, as well as the performance of the school’s teacher educators.

• The IAM-based approach, the experience of our academic directors and the formulas implemented in the network’s centres give this service a quality far beyond that of a simple didactic programme.

3.

Marketing and promotion

• Design and implementation of the marketing plan.
• SEO strategy: Google positioning, keyword tracking, content marketing, content, keywords, content marketing,..
• SEM campaigns: Google Ads, Facebook Ads, YouTube,..
• Creation, maintenance and support of the corporate website
  of the centre.
• Advice on marketing advertising actions in
  non-digital media (billboards, mupis, urban bus lines, bus shelters
  bus lines, bus shelters, print media, radio, TV, etc.)
• Design of sales conversion funnel, customer journey and
  forecast.
• Implementation and training on lead tracking tools
  lead tracking tools (CRM or similar).

• Campañas de e-mail marketing y whatsapp marketing.
• Advice on the design of commercial assets and
  creativities (flyers, brochures, leaflets, diptychs, campaign pieces,
  infographics, etc.).
• Advice on the production of institutional videos,
  emotional videos, Story Telling, Story Board, bumpers, etc.
  YouTube…
• Management of hosting, domains, Google WorkSpace (corporate accounts) and
  corporate accounts), as well as advice on other internal and external
  internal and external communication applications: Slack,
  Trello, Currents, Chat, etc.)
• Motivation, monitoring and training of the centre’s teams for the
  teams working in the centre for marketing and sales tasks.
  sales.

4.

Corporate communication

• Design and implementation of communication strategy and plans.
• Corporate identity and corporate image of the centre.
• Creation of the institutional story and brand message.
• Stakeholder identification.
• Reputational management of the centre’s brand.
• Crisis management.
• Building the global repository of communication materials.
• Design and implementation of a training plan for the Community Manager of the centre.
• Design and promotion of the organisation’s internal communication plan..
• Social media and transmedia strategy.

• Content development for the centre’s digital and analogue assets (website, blog, social media, corporate brochures, annual report, monthly magazine, newsletter,…).
• Scripting of institutional and promotional videos.
• Audience analysis: surveys to measure quantitatively and interviews to obtain qualitative data
  interviews that allow us to obtain qualitative data, in order to draw up the centre’s value proposition together with the marketing department..
• CSR of the centre and advice on good corporate governance (code of conduct, equality plan, employee plan, etc.).

5.

Financial, fiscal and accounting control

• The preparation of feasibility and business plans for new lines of business as long as they are developed within the same business structure.
• Support and advice in the growth and expansion of income sources sources of income.
• Study of financing methods for the Centre: Instituto de Crédito Oficial, bank financing and other types of traditional financing, as well as the possibility of alternative financing methods.

• Preparation and/or review of tax returns to which the Centre is obliged by law.
• This service includes the submission of school declarations by telematic means, if so specified by the school.
• Preparation of the accounts as a support for taxation, tax records and compliance with formal obligations, remaining at the disposal of the Centre for the resolution of queries raised by its area managers on these matters.

6.

Legal and juridical advice

• Preparation of interpretative consultations with Administrative Authorities, provided that it is considered that there are no circumstances that would make this inadvisable.
• Technical and personal assistance in tax inspection procedures, whether state, regional or local. Professional assistance in proceedings outside Spanish territory also includes.
• Resolution of any incidents that may arise in the different procedures that affect the settlement of taxes, including appeals for reconsideration and appeals for review, always within the administrative sphere, as well as the processing of requests for compensation, deferment, refunds, etc.

• Advice on legal, commercial and civil aspects of interest to the association. Both in compliance with current legislation and in the legal assistance of any aspects that may arise in the evolution of the school.
• Also advising on the preparation, drafting and, if necessary, negotiation of commercial and civil contracts typical of its activity.

7.

Employment advice and HR management

• Advice on the management of selection processes.
• Advice and collaboration in the planning for the recruitment of new teaching staff.
• Establish the professional profile of job candidates, as well as the means for the evaluation of teaching and educational management performance.
• Collaboration in the selection of personnel.
• Collaboration with school management in the establishment of measures for the assessment of training and performance evaluation of teaching staff.
• Support in the processing of suspensions of employment, sick leave, incapacity or dismissal, leave of absence and contractual modalities.
• Intermediation in any labour-related matter in relation to the employment agencies or labour consultancies contracted by the Association.

• Advice on the disciplinary regime for staff employed by the College, on the resolution of labour disputes, on negotiation with workers’ representatives, collective bargaining, recruitment issues and wage policy, etc.
• Advice on equality between women and men in the workplace.
• Collaboration in the preparation of personal or collective training plans. As well as in the design and implementation of staff training actions.
• Collaboration with the school management in carrying out satisfaction surveys, work climate surveys, etc.
• Advice on all matters of regulatory compliance in the field of labour law.
• Collaboration with the College on any issue related to company medical services, group life insurance, complementary retirement and health insurance, scholarships and study grants, as well as matters related to occupational risk prevention.